Apple rumored rounding up graphics-heavy apps to show iPad 3
updated 11:00 pm EST, Thu February 9, 2012
by MacNN Staff
Apple iPad 3 keynote, apps poised to focus on LCD
More if indirect support for an early March iPad 3 launch came Thursday night through assertions that Apple was in "crunch mode" rounding up apps to demo the tablet. The rumor's sources at The Next Web had Apple stepping up the process of finding apps that would showcase the new iPad's very high resolution display. Apple was focusing on "graphics-oriented applications with high-definition assets," the tipsters said.
While some apps would be reserved for the San Francisco presentation, others were being singled out as highlight apps for TV ads. Apple's preferred ad agency, TBWA/Chiat/Day, was in the "final phase" of collecting these apps so that it had material ready both during the event and afterwards.
Although unconfirmed, the process would at least be consistent with past behavior. Apple often wants signature apps that it can use to tout a device, such as Infinity Blade II for the iPhone 4S and even as far back as Super Monkey Ball for the iPhone 3G in 2008. Occasionally, developers like Epic Games get advance access and may have a few weeks to either optimize an existing app for new hardware or code a technology demo.
The iPad 3 is widely rumored to be carrying a 2048x1536 screen that would use a newly upgraded A6 processor that would both have better overall performance as well as well as the much faster graphics needed to drive the high-resolution screen and more intensive 3D.