Average Ovi Store app downloads more than double App Store
updated 05:05 pm EDT, Wed September 7, 2011
by MacNN Staff
Research firm compares average app downloads
German market research firm research2guidance has found out that the average app on Nokia's Ovi Store was downloaded more than twice as frequently, at 160 percent, of a similar one on Apple's more popular App Store during the second quarter of 2011. In a study, the firm concluded that the average app has a better chance to generate downloads on less popular platforms. The numbers are based on daily downloads.
The firm also looked into other app stores, including Windows Marketplace, which outnumbered the daily apps by 80 percent compared to Apple's store, while RIM's Blackberry App World sold 43 percent more such apps. Only Google's Android Market fared worse than Apple's, at under 5 percent. At the same time, the no-longer significant webOS App Catalog was 95 percent behind Apple's store.
The numbers are largely due to significantly lower competition and a larger user base that craves apps. There is simply less choice, as Apple offers more than 400,000 apps while the Ovi Store is at less than 10 percent of that. The same rule doesn't hold true for lesser known, often manufacturer-specific stores such as LG World! and Samsung Apps, because their user bases are too low.
The future of Nokia's Symbian platform is in doubt by many, as Nokia transitions to Windows Phone 7. The phone maker did promise three new Symbian smartphones within the next few weeks alone, and they will be joined by both more phones and updates to the platform. [viaBGR]