Akvis has launched Akvis MakeUp 1.0, a new image-editing app for retouching facial and skin elements. The program automates skin retouching without affecting any other elements of a image, and can run in a batch, processing each image in a folder. It automatically hides small imperfections in skin tones, but can also be used manually to find the "golden mean" between glamor and authenticity. The software runs as a standalone app or a plug-in for Adobe Photoshop, compatible with v6.0 up to CS5 64-bit and Adobe Photoshop Elements versions 1-9. It is also available for Windows.
It runs in Express Mode normally, which corrects common issues and smooths skin with a single click, but the Advanced Mode allows users to get fine control over skin tones using an eyedropper with full access to all the specific parameters being set. The company says the software is ideal for portraits and for special occasion pictures such as weddings, even offering tools normally more familiar to fashion photographers such as "High Key Lighting" for blowing out and thus dissipating shadows under eyes.
Version 1.0 works on Mac OS X 10.4 and higher, with 32- and 64-bit compatibility. It also requires 1GB of RAM, with at least 2GB of RAM preferred. It is $40 for the Home version, either a stand-alone or plug-in, $50 for the Home Deluxe version, combining the standalone and plug-in, and $72 for the Business version, which offers both plug-in and standalone for commercial use. It is also available in Akvis's Alchemy Bundle of 17 apps, starting at $435.