Pure Digital today launched its response to a recent wave of ultra-simple HD camcorders from newer rivals with the launch of the Flip Mino HD. The camera matches the 720p widescreen, fixed zoom capture of most of its opponents but opts for a built-in 4GB of flash memory rather than the SD cards of others. This gives it an hour of storage for HD out of the box in the Mino HD's native MPEG-4 format, which also makes most videos relatively portable both to web video and to video editing tools, including iMovie. Pure estimates about two hours of battery life with the extra demand from the improved footage.
A new built-in video editing app is deemed just as important as the larger resolution. Called FlipShare, the new tool is available just after plugging the camera into a USB port and gives both Mac and Windows PC users a basic suite both for altering clips (including backing music) as well as exporting the final prodcut, including uploads to sites like MySpace or YouTube. Options also exist to capture stills from the video as photos, e-mail videos, or to produce mail-order DVD movies instead of authoring the disc at home.
Like the standard-definition Mino, the HD version also has a customizable back that lets owners use either pre-made or personal artwork to liven the camera's design beyond the core black color. The new Flip should be available today from several online and physical retailer in standard form for $230, while Pure itself offers the personalization feature for free through its website.