Gearing up for the Consumer Electronics Show, Sony today provided an early look at the Cyber-shot S730. The 7.2-megapixel compact is considered a new baseline for Sony's camera line and is designed for first-time photographers who may not have the experience to set camera settings. The mode dial includes a high sensitivity preset that automatically forces the camera to its ISO 1250 peak, ensuring a stable shot in some darker situations or in fastaction scenes. This improves over the ISO 1000 of other starter cameras and is supported by a more intelligent multi-point autofocus system.
The camera sports a 3X zoom lens and a 2.4-inch LCD for viewing shots. Sony expects to launch the new Cyber-shot in Europe for mid-January; a North American equivalent is likely but has not yet been announced and may bear a different name for its release in the region.