Sony on Wednesday upgraded its Cyber-shot point-and-shoot cameras with four new models, all of which revolve around 7.2-megapixel sensors that capture sharper images than the 6-megapixel models of the company's current line. The W35 (pictured) and W55 are powered by lithium-ion batteries that deliver roughly 380 shots per charge, which help keep the cameras running and also produces a slimmer shape. The new models also have Clear RAW, a noise reduction filter that cleans the image at higher ISO settings. The two W-series models are separated primarily by screen and style, Sony says: the W35 uses a 2-inch LCD and ships only in silver, while the uprated W55 will be available with a 2.5-inch LCD as well as optional black, blue, and pink metal shells. Both Cyber-shot W cameras are due for release in February at prices of $180 (W35) and $200 (W55).
The company also touted its S650 and S700 models, which are slightly thicker and use AA batteries to save cost as well as provide an easier way to power the camera when away from a wall outlet. The S650 begins the line with a 2-inch screen, which expands to 2.4 inches on the S700. Sony anticipates shipping the S650 at the same time as the W models for $150. The S700 will be ready later in March for $180, according to Electronista.