LIVE MWSF 2007 Updates
11:48 AM -- The online Apple store is down for updates. The site is expected to return with new products after the keynote.
11:55 AM -- VIPs have been let into the keynote. The general public is still outside.
11:59 AM -- General guests are being let in.
12:08 PM -- People are still taking their seats.
12:12 PM -- Playing James Brown's "I Feel Good," a tribute to the late musician.
12:14 PM -- Steve Jobs walks on stage.
12:16 PM -- Thanking developers for their help in transitioning to Intel.
12:17 PM -- Over half the Macs sold in the US, not just retail stores, are going to switchers.
12:18 PM -- New "Get a Mac" ad for OS X versus Vista.
12:22 PM -- Over 2 billion songs bought through iTunes. 50 million TV show episodes, 1.3 million movies.
12:23 PM -- Paramount joins iTunes for movies - over 250 movies in total (from all studios) now up on the store.
12:25 PM -- New iPod ad, this time with colored silhouettes on a black background holding fifth-generation iPods.
12:26 PM -- New name for iTV! Dubbed simply Apple TV.
12:29 PM -- 720p-capable, 40GB hard drive (50 hours of video), 802.11n, and an Intel processor to drive them. Auto-sync with one PC and stream content from up to 5.
12:31 PM -- Sync your 10 most recent unwatched movies to the iTV. Uses a screensaver based on your own photos. Menu is the same Front Row-like interface from September.
12:33 PM -- Uses the Apple Remote used by other Macs.
12:35 PM -- TV shows have their episode summaries displayed to their left in the browse menus, so you always know what an episode contains.
12:37 PM -- The top-rated iTunes movies and music are listed in their respective categories; during music playback, the Now Playing screen has a flip effect to prevent burn-in and zoom effects when navigating between tracks.
12:38 PM -- Live demo of streaming from Phil Schiller's MacBook to the Apple TV.
12:40 PM -- Content can be password-protected on shared computers. Still $299, works with Macs and PCs. Ships in February with orders starting today.
12:42 PM -- New, "revolutionary" products: a widescreen iPod with touch controls. Also, a mobile phone.
12:44 PM -- The widescreen touch iPod and phone are the same device! It will be called the iPhone.
12:47 PM -- Designed to be much easier to use than smartphones, which are normally complicated. Instead of having a different UI on each phone for an app, the touchscreen changes its UI for the app itself.
12:49 PM -- Supports multi-touch (more than one finger) for more advanced control.
12:51 PM -- The iPhone runs Mac OS X, since it already handles much of what Apple needs: power, sync, networking, and "desktop-class" apps.
12:52 PM -- Syncs through a dock to a Mac or PC using iTunes. Syncs include mail, contacts, bookmarks, notes, and media. 8GB capacity.
12:54 PM -- 3.5-inch, 160 pixels-per-inch screen. 11.6mm (0.45 inches) thick, with only a Home button integrated with the microphone. 2-megapixel camera on the back. Headset jack, SIM card tray, and hold switch. Dock connector.
12:58 PM -- Proximity sensor to disable the touchscreen. Light sensor to brighten or dim the screen. Accelerometer that recognizes portrait versus landscape mode. Shows Cingular logo on the phone - exclusive US carrier?
1:00 PM -- Cover Flow navigation for finding albums faster just by scrolling with one's finger, as with a laptop.
1:01 PM -- Automatically recognizes widescreen versus standard ratio video - demos "Pirates of the Caribbean 2" as an example.
1:03 PM -- Jobs claims that people will be stunned, and that even "jaded" Apple employees are excited about it.
1:05 PM -- Visual voicemail: listen to exactly the message you want rather than going through in order. Phone supports quad-band GSM as well as EDGE broadband, Bluetooth.
1:07 PM -- Only thing needed to dial a contact is to touch their number. On-screen keypad for manual dialing.
1:09 PM -- Touching more than one contact's button starts a conference call. Demo with Phil Schiller and Jonathan Ive (who rarely appears at MacWorld presentations). Make a list of favorites from contacts that you can dial by touching the contact itself.
1:13 PM -- Multple-session SMS messaging with onscreen keyboard for typing; letters fly up to face you as you type, so you know what has been written.
1:15 PM -- Photos auto-adjust display ratio depending on how you hold the phone. Use a "pinch" motion to enlarge or shrink photos. Photos can easily become wallpaper.
1:17 PM -- E-mail is "rich" and displays proper HTML. Safari is your web browser. Supports widgets. Connects to the Internet through either Wi-Fi or the previously-mentioned EDGE and automatically hands over the connection to one or the other depending on signal.
1:19 PM -- All iPhone customers get a free IMAP-based Yahoo mail account with "push" support (i.e. real-time downloads as mail arrives).
1:21 PM -- In the e-mail program (which looks like Mail), tapping a user's name calls the person via the phone. Mail can be seen in full-screen or a preview mode.
1:25 PM -- Safari works in landscape or portrait mode and can be resized through pinch motions; NY Times displays completely on the phone display. Multiple pages can be accessed at once. Cover Flow-style method of changing web pages.
1:27 PM -- Widgets look just like Dashboard widgets: demo of stocks, weather. Google Maps automatically knows where you are and will let you call businesses you find on the phone.
1:31 PM -- "A revolution of the first order," Jobs says. Introduces Google's Eric Schmidt on stage.
1:35 PM -- Eric walks offstage. Yahoo Go search functions are on the iPhone.
1:38 PM -- Demo scenario merging Internet communication, iPod-style music, and phone calling.
1:40 PM -- Jobs sends a photo to Schiller through e-mail while still on the phone, just as with iPhoto.
1:43 PM -- Accessories for the phone include a Bluetooth earbud set with mic switch. 5 hours of battery life on the phone for calls, 16 hours for music only.
1:47 PM -- Question of price comes up. An iPod and a phone would be expensive bought separately. Prices: 4GB for $499. 8GB for $599.
1:48 PM -- Available in June. Europe by the fourth quarter of this year, Asia in 2008. Points to FCC and other certification processes as a reason for the delay.
1:50 PM -- Cingular is the US carrier, but customers can buy the phone in Apple or Cingular stores. Stan Sigman of Cingular takes the stage and shows an ad for the company.
1:55 PM -- Steve returns to the stage; trouble with the clicker causes a delay.
1:59 PM -- Jobs points to 2006 figures showing over 957 million cellphones sold worldwide. Gaining 1% of that share would equate to 10 million phones. Apple to be known as Apple, Inc., not Apple Computer.
2:01 PM -- Gretzky quote: "go where the puck is going to be, not where it has been." Standing ovation and a thank you to developers.
2:02 PM -- John Mayer performs.
2:05 PM -- Keynote may be over. Apple Store may go back online soon.
2:10 PM -- Jobs is back on stage, ends keynote.