Apple's expected entry into broadband video distribution will likely bring new life to the business, and could serve as a catalyst for broadband-enabled home movie delivery. Online movie services such as CinemaNow and Movielink continue to wither due to a narrow customer base and overly restrictive usage policies, even as Hollywood expresses interest in downloadable full-length movies, according to Electronic News. "Given Apple's success in music and video downloads, extending this model to include full-length movies makes sense," said Michael Greeson, founder of The Diffusion Group. "However, simply including full-length movie downloads for PC viewing is not the primary goal of this service. While it may very well start out that way, there is no doubt that Apple is aiming for the living room - the promised land of video consumption and the epicenter of home entertainment."