The battle between LCD and plasma technology for HDTV displays has been raging for years: champions of the former tout LCD's reduced risk of burn-in and the ability to scale to smaller sizes, while advocates of the latter point out the historically brighter and more colorful output of plasmas. It appears plasma was dealt a serious blow, as Sony just recently announced that it would halt production of plasma TVs altogether. The Japanese company had previously started phasing out plasma displays from the lineup, at least in part due to the absence of plasma-capable factories. It's also quite clear that Sony's Bravia and SXRD lineups have been runaway successes whose designs largely compensate for the image quality differences between LCD technology and plasma. Sony's most recent LCDs even offer distinct advantages, such as 1080p resolution at smaller screen sizes (as low as 40 inches).