A look at Apple, Nike\'s new Nike+iPod

A look at Nike+iPod

As noted this morning, Nike's Air Zoom Moire is the first footwear designed to talk to Apple's iPod nano, and the company has plans to make many of its leading footwear styles Nike+ ready. The Air Zoom Moire connects to the iPod through the wireless Nike+iPod Sport Kit, which includes an in-shoe sensor and a receiver that attaches to iPod. After a workout, users can connect the Nano to a Mac or PC to automatically sync and store workout data in a customized workout log on nikeplus.com with the help of iTunes. Nikeplus.com allows users to log workout data, view and evaluate personal training goals, and review distance, time, pace, and calories burned through a dynamic interface. The Air Zoom Moire is priced at $100, while the Nike+iPod Sport Kit is priced at $30.

iTunes Nike Sport Music section

The Nike Sport Music section of the iTunes Music Store, which is listed as 'coming soon,' offers features such as Workouts, special coaching mixes with music, and voiceover instruction from athletes. The Nike Sport Music section will also include podcasts by Nike, Sport iMix playlists created and posted by iTunes users, and a special workout mix created by "The Crystal Method." The new iTunes product will also require iTunes 6.05, which has yet to be released.

Workout boost, visualization/analysis

A new PowerSong feature is designed to help users "boost" a workout by briefly holding the center button on the iPod to activate the pre-selected Power Song and help "kick a workout to the next level." The device will also provide audio feedback about various parameters, such as pace, time lapsed, and other details.

The kit will also automatically sync-up gathered data to Nikeplus.com, which will keep stats on every step, including speed, distance, and calories burned -- by run, by week, or by month using an intuitive graphical interface.

Nike+iPod Starter Kit

The Sport Kit allows your Nike+ shoe to talk to your iPod nano using a sensitive accelerometer to measure activity; it then wirelessly transfers this data to the receiver connected to the iPod nano.

The Nike+ sensor, which sends data wirelessly via 2.4GHz radio signals (using a proprietary protocol), is 1.37 x 0.95 x 0.30 inches and weighs only 0.23 ounces, while the receiver that attached to the iPod nano is 1.03 x 0.62 x 0.22 inches and weighs 0.12 ounces. Unfortunately, Apple says that the battery in the sensor is not replaceable.
Apparel and accessories

Nike also is introducing a range of performance apparel and accessories, including jackets, tops, shorts and armbands designed for the iPod nano and Nike+iPod Sport Kit. All Nike+ apparel is designed for athletes by integrating ergonomic design, performance-specific materials, ventilation, and weather protection.

Forthcoming Nike+ footwear

Nike is planning to introduce six other footwear styles this fall that are Nike+ ready: the Air Zoom Plus, Air Max Moto, Nike Shox Turbo OH, Air Max 180, Nike Shox Navina, and Air Max 90.

  1. GodsiPod 05/23, 07:15pm

    This is the start of wireless iPods. Yipee!

  1. Hachimachi 05/23, 08:52pm

    do you mean "has a pocket for the sensor"? Couldn't you just attach this sensor to any pair of shoes? Is there anything about the Nike+ shoes that would compel one to buy them over any other shoe that has a strip of fabric to hold the sensor?

  1. Agent Macintosh 05/23, 08:53pm

    my ipod is now even more connected to my digital hub!!!!!

    my ipod can connect to my shoe. can you do that? no? ha ha


  1. eldarkus 05/23, 10:26pm

    I wonder.. will my dad's PPO pay for his heart monitor/Ipod nano? It could warn him of a heart attack by playing "Pump It" by Black Eyed Peas.. Gives Griffin or someone a great oportunity to make the iFribulater add-on. :P

  1. ccsccs7 05/24, 01:02am

    LOL, Eldarkus. Yeah, an iAED. Then EVERYONE could have one!

    I'm kinda wondering if it'll have support for other color/video iPods. (Will there ever be any more updates for the iPod minis?)

  1. LowLoad 05/24, 04:39am

    i cant help but think what is this device actually going to be good for? i mean we have all seen the attempts at nike watches for heart monitors, and other general devices. nike would do better just making trainers.

    [Lowload.co.uk] - UK Dedicated Servers

  1. timbck2 05/24, 08:18am

    They lost me at "the battery in the sensor is not replaceable."

  1. vasic 05/24, 09:41am

    Don't lose sight, guys, of the important thing: this continues to expand the dominance of iPod by expanding the famous iPod/iTunes Ecosystem. As long as iPod-exclusive devices keep appearing, there will be that many more reasons to go iPod instead of other stuff.

    I'm sure this will be quite popular. People who already have an iPod (and lead physically active lifestyles) will be very tempted to buy this. Those that don't have an iPod will still be quite intrigued by the prospect.

    There is no such thing as stupid idea, if it sells. World is a big place - there's bound to be someone to buy even the stupidest things... Keep them coming, Nike!

  1. resipsaloquitur 07/13, 02:23pm

    Vasic, ironic you should meniton 'ecosystem' though you perverted the term from its original meaning. I hope the sensor is rechargeable like my Moto H700 BT headset which is about the same size. If not, this is a non-starter (I hope). Yes, I like the iPod and use a Macbook Pro. But what happened to ecological awareness? The sensor is 'throwaway'. Plus that'll cost me money in the long run (pun intended he he). I ccan understand 'sweatshop' Nike thumbing their nose at the environment, but Apple? How sad.

  1. frobber 09/18, 05:44pm
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