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Google launches 'listen now' advertising with Beats, Spotify, others

updated 10:50 am EDT, Sat August 9, 2014

New program performing well, according to Google

Google is in the process of evaluating "Listen Now" advertisements, alongside Beats Music, Spotify, and Rhapsody. When users search for an artist, Google's ads on the right hand side promotes music from the artist, alongside options to purchase the music from participating online music services. The ads are on mobile as well as on searches performed in a desktop or notebook browser.

"We're happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search," a Google spokesman said of the new program. No comment was made about the permanency of the program, or possible expansion venues.

The Wall Street Journal reports that the ads are performing well for some advertisers. Google does get paid per click, similar to that of its conventional advertising. Notably absent from the service are iTunes music sales, and Amazon.

by MacNN Staff



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