updated 09:34 am EDT, Thu August 7, 2014
Full access limited to monthly subscribers
As anticipated, NFL Now apps have been launched for the iPhone and iPad and the Apple TV. The titles promise "hundreds of new videos daily" connected to teams and players; users also can get a non-stop stream based on preferences learned over time.
Some content is behind a premium paywall, which costs $2 per month in the US, UK, and Mexico, and $5 per month elsewhere. This gets users unlimited access to NFL Films material and game highlights, including "hundreds of real-time in-game highlights." Subscribers outside the US, UK, and Mexico can stream NFL RedZone live on Sunday afternoons; people outside the US, Canada, and Mexico can stream the NFL Network.
Some other perks include AirPlay support and news updates. On iOS the app is a free download, and requires iOS 7. Apple TV owners should see their homescreen silently update with the app in supported regions.