updated 03:15 pm EDT, Thu August 7, 2014
Beats brand may be set to live on separately
Apple has added a specific Beats by Dr. Dre section to the online Apple store, shoppers note. The page has its own tab under the Accessories section. Apple has sold Beats headphones and speakers for some time, but since the latter's acquisition, it has begun highlighting the products both online and at retail.
Any long-term plans for Beats are still shrouded. Apple may be planning to revamp iTunes Radio, but could also be hoping to upgrade the speakers in Macs and iOS devices. On a simpler level, Apple may simply want better audio accessories.