updated 11:28 am EDT, Mon August 4, 2014
Phone's marketing campaign winds down
Over the weekend, Apple began airing a new TV ad (below) for the iPhone 5s, dubbed "Dreams." The spot continues Apple's recent theme of highlighting different real-world uses for its products, although in this case the uses are even more diverse. In one segment, for example, students are shown capturing weather data, while in others a fire department responds to emergency calls, and a veterinarian examines a horse.
The ad may be one of Apple's last for the iPhone 5s. The company is expected to announce new iPhones in September, which will give even its latest spot just one month to make an impact.