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Kindle Fire, iPad make gains in North American web traffic

updated 02:40 pm EDT, Tue July 22, 2014

Samsung sees big setback

Since April, the shares of North American tablet web traffic from iPads and Kindle Fires has increased by 0.8 and 1.2 points, respectively, according to new data compiled by Chitika Insights. The figures put the iPad at 78 percent of traffic, and the Kindle Fire at 7.3 percent, the latter displacing Samsung tablets in aggregate (down to 6.3 percent). Google and Microsoft -- also generally considered prominent tablet makers -- managed shares of just 2.1 and 1.4 percent.

Chitika comments that the gains by the iPad and Kindle Fire "represent the two largest quarter-over-quarter increases for any tablet brand," whereas Samsung's performance is the biggest drop in a similar timeframe, down two percent. It's speculated that the iPad's performance may be attributable to Costco resuming sales, and new educational discounts - or just its continuing superiority over the competition.

by MacNN Staff



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