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Microsoft: Xbox One sales 'more than double' since dropping Kinect

updated 03:55 pm EDT, Thu July 17, 2014

Company says that sakes figures are up from May according to internal data

It seems that dropping the Kinect as a requirement for buying a new Xbox One is paying off for Microsoft. Posting on the Xbox Wire, an internal blog for Xbox news, Microsoft is boasting that sales of the new console have doubled since removing the sensor in June and reducing the price to $400. The increase could mean an gain in awareness and consumer desire for the console, which has lagged behind the PlayStation 4 in sales for months.

Microsoft didn't offer concrete sales figures, merely stating that the increase of sales was based on internal figures for sold-through numbers in the retail calendar year in the United States. If the stated increase of Xbox One sales is accurate, it's possible that the company sold more than 230,000 consoles, based on announced numbers in April. In the past, the company stated that five million Xbox One consoles were shipped at the end of March, increasing from three million at the end of 2013.

An increase in sales could be due to a number of reasons, at least two of which were caused by the removal of the Kinect from the console purchase. Many consumers have struggled to adopt the optical sensor for various personal reasons, or lack of games utilizing it. By removing the Kinect, Microsoft was able to put their console's pricetag in the same ballpark as Sony's PlayStation 4, after knocking $100 off the price. The Electronic Entertainment Expo (E3) also unveiled a number of console-exclusive games that consumers have been waiting for like Sunset Overdrive, Scalebound and Halo: The Master Chief Collection.

Sales could increase further as a number of new titles come out, as well as due to the approaching holiday season. With Xbox One on a level playing field in terms of price, it's no longer a matter of cost of the comparative console. However, it could come down to the availability of the consoles, possibly raising Xbox One sales figures higher, since the PlayStation 4 has seen global stocking issues.

A tangible number of the consoles sold in June will come out in the NPD quarterly report in the near future. PlayStation 4 has repeatedly outpaced the Xbox One in sales, widening the gap each month since the console was released.

by MacNN Staff



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