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Google profit continues to climb despite 'per click' prices falling

updated 04:31 pm EDT, Thu July 17, 2014

Company posts $3.42 billion in profit in second quarter

Search engine and advertising giant Google has announced its second quarter 2014 quarterly financial report. The company reported consolidated revenues of $15.96 billion for the quarter that ended in June, an increase of 22 percent compared to the second quarter of 2013. Net income, including discontinued operations in the second quarter of 2014, was $3.42 billion, compared to $3.23 billion in the second quarter of 2013.

Google sites generated revenues of $10.94 billion, or 69 percent of total revenues, in the second quarter of 2014. This represents a 23 percent increase over second quarter of 2013 sites revenues of $8.87 billion. Partner sites generated revenues of $3.42 billion in the second quarter of 2014, a seven percent increase over second quarter of 2013 network revenues of $3.19 billion.

Revenues from outside of the United States totaled $9.33 billion, representing 58 percent of total revenues in the second quarter of 2014, compared to 57 percent in the first quarter of 2014 and 55 percent in the second quarter of 2013. The UK alone was $1.62 billion of the $9.33 billion total.

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of network members, decreased approximately six percent over the second quarter of 2013 and remained constant from the first quarter of 2014. Cost-per-click for Google sites decreased approximately seven percent over the second quarter of 2013 and decreased approximately two percent over the first quarter of 2014.




by MacNN Staff

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