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Apple environmental chief speaks at Distinguished Educators confab

updated 08:23 pm EDT, Wed July 16, 2014

Former EPA chief touts Apple's green initiatives to reflect theme of meeting

At an annual gathering of Apple Distinguished Educators with a theme on emphasizing environmental responsibility, Apple Vice President of Environmental Initiatives Lisa Jackson spoke the assembly, updating the educators about Apple's own efforts and adding that her goal is to get the company to 100 percent renewable energy across all of its operations, a long-term mission the iPhone maker has already made significant strides towards.

As part of her presentation, Jackson featured the "green leaf" portion of the Apple logo, filled with words related to the environment and Apple's areas of focus. She mentioned that the company's data centers are now getting 100 percent of their power from renewable sources. Apple products have also been iterated to use less power -- today's iMac, for example, uses 34 times less energy than the original CRT-based iMac from 1998, and that since 2001 each new revamp of the iMac has used half or less as much power as the previous model.

Jackson also pointed out that iPhones today are so energy-efficient that it only costs 51 cents per year to charge them, based on daily recharging. She and others noted that most of the teachers taking notes during the presentation were using iPads rather than paper. Other topics included Apple's recent ad campaign on its green-energy efforts, the company's now-worldwide recycling program and its policy on avoiding harmful or conflict materials in its products.

by MacNN Staff



  1. JRR

    Fresh-Faced Recruit

    Joined: 07-21-14

    Time to sell Apple stock! Maybe not right this second, but watch it carefully... C'est la fin de l'ancien regime!

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