updated 04:16 pm EDT, Thu July 10, 2014
All-Star Game gets interactive content
Major League Baseball is entering into a second phase of iBeacon deployments at stadiums. Beginning this is project for the 2014 All-Star Game, which is being hosted at Target Field in Minneapolis. People with a supporting iPhone and the latest version of At the Ballpark will get extra content, including interactive material, when visiting nine different exhibits in the stadium. iBeacons are already in use at 28 other ballparks, but mostly for check-ins and discounts.
Both the At the Ballpark and At Bat mobile apps have been updated. The latter has mostly gained All-Star Week coverage, including the ability to watch the All-Star Futures Game and Home Run Derby; MLB.TV Premium subscribers can watch the centerpiece event. Apart from enabling the new iBeacon features, At the Ballpark now offers better maps, with simpler navigation and updated categories.