updated 11:14 am EDT, Tue July 8, 2014
Shows behind-the-scenes prepping of t-shirts, flags, bicycles
Via its YouTube channel, Apple has posted a new video (below) promoting its participation in San Francisco's 44th annual Pride parade. The clip shows brief shots of executives such as CEO Tim Cook and Environment director Lisa Jackson, but mostly concentrates on scenes of Apple workers preparing flags, t-shirts, and bicycles, and then actually participating in the parade. The description claims that "thousands of Apple employees and their families " were at the event, "from cities as far as Munich, Paris, and Hong Kong."
Apple has long been a supporter of LGBT rights, having granted equal benefits to same-sex couples decades ago. More recently the company has done things like oppose Prop 8, and support the proposed Employment Non-Discrimination Act. Cook himself is gay, although he doesn't discuss the topic in public.