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Apple posts video promoting SF Pride efforts

updated 11:14 am EDT, Tue July 8, 2014

Shows behind-the-scenes prepping of t-shirts, flags, bicycles

Via its YouTube channel, Apple has posted a new video (below) promoting its participation in San Francisco's 44th annual Pride parade. The clip shows brief shots of executives such as CEO Tim Cook and Environment director Lisa Jackson, but mostly concentrates on scenes of Apple workers preparing flags, t-shirts, and bicycles, and then actually participating in the parade. The description claims that "thousands of Apple employees and their families " were at the event, "from cities as far as Munich, Paris, and Hong Kong."

Apple has long been a supporter of LGBT rights, having granted equal benefits to same-sex couples decades ago. More recently the company has done things like oppose Prop 8, and support the proposed Employment Non-Discrimination Act. Cook himself is gay, although he doesn't discuss the topic in public.

by MacNN Staff




  1. Mr. Strat

    Forum Regular

    Joined: 01-23-02

    How is being a homosexual something to be proud of?

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Originally Posted by Mr. StratView Post

    How is being a homosexual something to be proud of?

    Being homosexual AND NOT BEING LYNCHED BY MORONS OF YOUR ILK is something to celebrate, if not be proud of.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    Mr. Strat, what are you proud of?

  1. carloblackmore

    Fresh-Faced Recruit

    Joined: 12-28-05

    I believe being proud of your identity and your community, with all its beautiful facets, is important to everyone learning and growing as a soul.

  1. carloblackmore

    Fresh-Faced Recruit

    Joined: 12-28-05

    From a design perspective, I'm curious why Apple didn't use more of the bold horizontal rainbow stripe style of their old logo in the banner/tshirt design for the parade.

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