updated 03:17 pm EDT, Thu July 3, 2014
Highlights disparities in battery life
Samsung has released a new TV ad (below) for the Galaxy S5, comparing it against the iPhone in terms of battery life. iPhone owners are depicted as "wall huggers," forced to constantly hunt for outlets at spaces like airports due to only being able to go a few hours on a charge. On the other side of the coin the ad touts the S5's removable battery, and its "ultra power saving mode," which disables non-essential functions and can allow the phone to run for a full day with just 10 percent power left.
The iPhone's battery life could improve substantially this fall when new 4.7- and 5.5-inch models are released. Competitors like the S5 benefit from having more space for larger batteries, and Apple will presumably want to take advantage as well. A switch to removable technology is unlikely though, since Apple typically prefers to integrate its components for size and optimization purposes.