updated 10:50 am EDT, Tue July 1, 2014
Minimalist product shots dropped
Apple has started replacing the wall graphics at its retail stores, photos reveal. Until now, Apple Stores have typically used minimalist product shots set against white backgrounds. The new images feature people modeling products in different scenarios, much like Apple's recent TV ads.
How many stores have already made the changeover is uncertain. In any case Apple is further distancing itself from its once-signature marketing style, which was created with the help of TBWA Chiat Day. Apple and TBWA have fallen out in recent years, which may help to explain the shift.