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Apple Stores get new wall graphics based on recent TV ads

updated 10:50 am EDT, Tue July 1, 2014

Minimalist product shots dropped

Apple has started replacing the wall graphics at its retail stores, photos reveal. Until now, Apple Stores have typically used minimalist product shots set against white backgrounds. The new images feature people modeling products in different scenarios, much like Apple's recent TV ads.

How many stores have already made the changeover is uncertain. In any case Apple is further distancing itself from its once-signature marketing style, which was created with the help of TBWA Chiat Day. Apple and TBWA have fallen out in recent years, which may help to explain the shift.

by MacNN Staff





  1. Grendelmon

    Dedicated MacNNer

    Joined: 12-26-07

    Slow news day?

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    I see nothing but iPads all over wall paper. iPad must sell like a hot cake. Microsoft should just give up and convert MS store to 100% XBOX store with trade-in old iDevices program like what GameStop does.

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