toggle

AAPL Stock: 107.72 ( -5.04 )

Printed from http://www.macnn.com

Apple Stores get new wall graphics based on recent TV ads

updated 10:50 am EDT, Tue July 1, 2014

Minimalist product shots dropped

Apple has started replacing the wall graphics at its retail stores, photos reveal. Until now, Apple Stores have typically used minimalist product shots set against white backgrounds. The new images feature people modeling products in different scenarios, much like Apple's recent TV ads.

How many stores have already made the changeover is uncertain. In any case Apple is further distancing itself from its once-signature marketing style, which was created with the help of TBWA Chiat Day. Apple and TBWA have fallen out in recent years, which may help to explain the shift.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Grendelmon

    Senior User

    Joined: 12-26-07

    Slow news day?

  1. coffeetime

    Senior User

    Joined: 11-15-06

    I see nothing but iPads all over wall paper. iPad must sell like a hot cake. Microsoft should just give up and convert MS store to 100% XBOX store with trade-in old iDevices program like what GameStop does.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented