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Back to School 2014 promo kicking off July 1, source says

updated 04:57 pm EDT, Mon June 30, 2014

Deals expected to be similar to 2013 offerings

Apple will launch the 2014 edition of its flagship Back to School promotion on July 1, a source says. In the US, at least, the event is expected to be identical to its 2013 counterpart, giving qualifying shoppers a $100 iTunes gift card alongside a new Mac, or a $50 card if they buy a new iPhone or iPad. It's not clear which countries will be involved, but last year's list also included Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, and the UK.

The source says that Apple will be redecorating its retail stores overnight, applying new window displays and changing signs and layouts. Yet to be revealed is when Back to School will reach regions with different school years, such as Australia.

by MacNN Staff



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