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'Parenthood' TV ad markets iPhone in kid-related scenarios

updated 12:17 pm EDT, Mon June 30, 2014

Continues 'Powerful' series of Apple ads

Apple has begun airing a new TV ad for the iPhone, dubbed "Parenthood." Accordingly the spot's script features a number of scenarios in which iPhone apps help parents. Some of the highlighted titles include Withings WithBaby, MyTeeth, DRAWNIMAL, Pet Manager PRO, WeMo, and Nike+ Running.

The ad is another in the "Powerful" series, marketing the various everyday uses of iOS devices. It may have been produced in-house instead of via TBWA Chiat Day, the firm responsible for much of Apple's advertising during the past decade. Apple's relationship with TBWA has soured since 2011, and recent marketing has become much more focused on "lifestyle" branding than on the products themselves.

by MacNN Staff





  1. Grendelmon

    Senior User

    Joined: 12-26-07

    Sigh. Turning off the light while holding your sleeping, infant child... sure, that's helpful. But to teach your children how to brush their teeth? Most of those are just silly. Your kids will associate everything that you do with a dumb cell phone. Then they won't want to do the same things without the phone.

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