updated 12:17 pm EDT, Mon June 30, 2014
Continues 'Powerful' series of Apple ads
Apple has begun airing a new TV ad for the iPhone, dubbed "Parenthood." Accordingly the spot's script features a number of scenarios in which iPhone apps help parents. Some of the highlighted titles include Withings WithBaby, MyTeeth, DRAWNIMAL, Pet Manager PRO, WeMo, and Nike+ Running.
The ad is another in the "Powerful" series, marketing the various everyday uses of iOS devices. It may have been produced in-house instead of via TBWA Chiat Day, the firm responsible for much of Apple's advertising during the past decade. Apple's relationship with TBWA has soured since 2011, and recent marketing has become much more focused on "lifestyle" branding than on the products themselves.