toggle

AAPL Stock: 113.2 ( + 0.22 )

Printed from http://www.macnn.com

'Parenthood' TV ad markets iPhone in kid-related scenarios

updated 12:17 pm EDT, Mon June 30, 2014

Continues 'Powerful' series of Apple ads

Apple has begun airing a new TV ad for the iPhone, dubbed "Parenthood." Accordingly the spot's script features a number of scenarios in which iPhone apps help parents. Some of the highlighted titles include Withings WithBaby, MyTeeth, DRAWNIMAL, Pet Manager PRO, WeMo, and Nike+ Running.

The ad is another in the "Powerful" series, marketing the various everyday uses of iOS devices. It may have been produced in-house instead of via TBWA Chiat Day, the firm responsible for much of Apple's advertising during the past decade. Apple's relationship with TBWA has soured since 2011, and recent marketing has become much more focused on "lifestyle" branding than on the products themselves.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Grendelmon

    Mac Enthusiast

    Joined: 12-26-07

    Sigh. Turning off the light while holding your sleeping, infant child... sure, that's helpful. But to teach your children how to brush their teeth? Most of those are just silly. Your kids will associate everything that you do with a dumb cell phone. Then they won't want to do the same things without the phone.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

DoxieGo Portable Scanner

Sometimes, people need to scan things, but having a computer at hand to do so isn't exactly feasible. Maybe it's the home of a relat ...

toggle

Most Commented