updated 01:10 pm EDT, Tue June 24, 2014
Student coupon can push price as low as $830
Apple's cheaper $1,099 iMac, launched on the 18th, is already being sold for less at some third-party vendors. Best Buy is offering the computer for $980, while B&H Photo has marked it down to $979. Students shopping at Best Buy can use an electronic coupon to further reduce the price to only $830.
Typically third parties aren't able to discount Apple products so quickly, since that can drive buyers away from Apple Stores. That would imply that Apple has expressly authorized the current price cuts, whether because the $1,099 iMac isn't selling well or it simply wants to spur Mac sales.