updated 03:32 pm EDT, Mon June 23, 2014
Runs with ongoing marketing angle
Microsoft is offering MacBook Air owners up to $650 in store credit if they trade in the laptop when buying a Surface Pro 3. To qualify for the deal, people must bring an Air into a Microsoft Store in the US, Canada, or Puerto Rico; it must also be able to power on, and not have water damage or a cracked screen. The promotion expires on July 31st.
At the press event where Microsoft first announced the Surface Pro 3, the company made direct comparisons to the Air in terms of weight and features. The Pro 3 grows the size of the Surface from 10 to 12 inches while simultaneously cutting back on weight and thickness. Despite being a tablet, it can run any Windows app, since it's based on Intel processors.