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Apple stepping into eastern European retail with Prague shop

updated 12:46 pm EDT, Mon June 23, 2014

Initial effort limited to store-within-a-store

Apple will dip its toe into eastern European retail for the first time through a store-within-a-store in the Czech capital of Prague, a media invitation reveals. The notice was sent out by local chain Alza, saying that Apple's presence will begin with a ribbon-cutting ceremony at the HoleŇ°ovice Alza location on Friday at 8PM. The sub-outlet should operate much like ones in Best Buy and Walmart stores in the US, which are manned by staff from Apple.

An unusual aspect of the Prague opening is that it will be attended by Martin Stransky, a Czech actor known for dubbing many Western shows. He may have been selected because he also read the Czech audiobook edition of Walter Isaacson's authorized Steve Jobs biography.

Apple has been gradually expanding full-scale stores into new countries during the past year, but has stayed out of eastern Europe for reasons unknown. The company's online store does have a presence, however.




by MacNN Staff

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  1. Doninaz

    Fresh-Faced Recruit

    Joined: 06-24-14

    Dear Sir
    Your whole story makes no sense. Just a quick geography lesson for you. There is a Western Europe a Central Europe and an Eastern Europe. Prague along with other countries east of it like Poland are in Central Europe. Go further east from Poland with a new apple store and you can call it Eastern Europe.

    Those people are sensitive about this issue. The eastern block no longer exists. Please get the facts correct.

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