updated 12:46 pm EDT, Mon June 23, 2014
Initial effort limited to store-within-a-store
Apple will dip its toe into eastern European retail for the first time through a store-within-a-store in the Czech capital of Prague, a media invitation reveals. The notice was sent out by local chain Alza, saying that Apple's presence will begin with a ribbon-cutting ceremony at the Holešovice Alza location on Friday at 8PM. The sub-outlet should operate much like ones in Best Buy and Walmart stores in the US, which are manned by staff from Apple.
An unusual aspect of the Prague opening is that it will be attended by Martin Stransky, a Czech actor known for dubbing many Western shows. He may have been selected because he also read the Czech audiobook edition of Walter Isaacson's authorized Steve Jobs biography.
Apple has been gradually expanding full-scale stores into new countries during the past year, but has stayed out of eastern Europe for reasons unknown. The company's online store does have a presence, however.