updated 04:37 pm EDT, Fri June 20, 2014
Weather Channel supplying more tech, data than Yahoo
The shift from Yahoo to the Weather Channel for iOS 8's Weather app is the result of a "very crafty deal" by Weather Channel CEO and former Yahoo board member David Kenny, says Re/Code. Yahoo has long been Apple's partner for iOS weather, even though all it's been doing is repackaging the Weather Channel's raw information. To entice Apple to cut out the middle partner, the Weather Channel is said to have offered things it wasn't offering Yahoo, including a nine-day forecast, a conditions summary, and more "weather specificity" related to a user's location.
"Yahoo had been renting ocean-front property for years and did not realize the lease was up, and the Weather Channel slipped right in and took it," notes an anonymous Yahoo executive. "It's a high-profile loss."
Some people inside Yahoo are reportedly worried that the company could lose out on iOS' stock tracker as well. "Others now see an in," one source comments. "Getting on these key mobile platforms is a must-have for Yahoo, since it does not have a phone, and now that status is vulnerable." As with weather, Yahoo pulls its stock information from outside firms.