updated 04:00 pm EDT, Thu June 12, 2014
Most of exec's time spent learning Apple hierarchy, visiting stores
Apple's new retail head, Angela Ahrendts, has issued her first memo to the company's retail workers. "I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives," she explains. "I was thrilled to meet many of your at stores in San Francisco and London this month, and I'm looking forward to Tokyo and the Omotesando opening.
"Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead," she continues. "Looking forward to the future, I feel our greatest opportunity will be continuing to focus on and evolve the consumer journey online and in our stores. Although technology is rapidly changing how customers shop, they will still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That's what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies."
Ahrendts made the leap from her previous CEO position at Burberry at the beginning of May. She's believed to have significant changes planned, including expanding mobile payment options.