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Apple posts video promoting new Tokyo Apple Store design

updated 02:30 am EDT, Thu June 12, 2014

Brushed aluminum staircase, 'green curtain' of foliage among highlights

A new video posted to its official YouTube channel has given interested viewers a sneak peak at one of the company's latest stores, ahead of its opening in Omotesando, a suburb of Tokyo, Japan. The store, which shares the latest Apple layout "design language" with other recent stores such as the Stanford 2 in California, is roughly twice as tall as the Stanford store, using giant glass panes to hold a thin aluminum roof, and also offers a second floor which until now has been under wraps.

The centerpiece of the second floor is a change from the usual all-glass spiral staircases the company has featured, and uses a brushed aluminum material instead. Another thus-far-unique feature of the Omotesando store is the use of foliage draping over a rear concrete wall, referred to as a "green curtain." During the day, the way is often exposed to sunlight, which previously heated up the building in summer. The vines will reduce the amount of power needed to cool the building in summer, but naturally thin out in colder weather, allowing the sun to help heat the building.

Three sides of the building consist of large glass walls as is seen in other Apple Stores, with a very open floorplan that adds to the spacious feeling of the store. It is expected to formally open to the public on Saturday, June 13 at 10AM local time.

by MacNN Staff



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