updated 02:52 pm EDT, Mon June 9, 2014
Cook allegedly aiming at 'friendlier' face for PR
Apple is considering hiring someone from outside the company to replace outgoing communications head Katie Cotton, sources say. Although there reportedly internal candidates as well, CEO Tim Cook is said to be leading a search for "high-profile" outside candidates that might put a "friendlier" face on Apple PR. Two internal candidates may be Steve Dowling and Nat Kerris, who have worked in Apple's Communications branch for years.
Apple is known for taking a distant approach to PR. The company usually refuses to comment on most inquiries, and saves press releases for major products, events, and milestones. It's even more conservative in terms of distributing review hardware, reserving units for a handful of famous columnists that are known to be favorable.