toggle

AAPL Stock: 102.12 ( + 0.54 )

Printed from http://www.macnn.com

Apple considering 'high-profile' external candidates for new PR head

updated 02:52 pm EDT, Mon June 9, 2014

Cook allegedly aiming at 'friendlier' face for PR

Apple is considering hiring someone from outside the company to replace outgoing communications head Katie Cotton, sources say. Although there reportedly internal candidates as well, CEO Tim Cook is said to be leading a search for "high-profile" outside candidates that might put a "friendlier" face on Apple PR. Two internal candidates may be Steve Dowling and Nat Kerris, who have worked in Apple's Communications branch for years.

Apple is known for taking a distant approach to PR. The company usually refuses to comment on most inquiries, and saves press releases for major products, events, and milestones. It's even more conservative in terms of distributing review hardware, reserving units for a handful of famous columnists that are known to be favorable.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

toggle

Most Commented