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Apple brings OS X 10.10 Yosemite promotional video to YouTube

updated 05:43 pm EDT, Mon June 9, 2014

Ad offers one-minute quick tour of new look in forthcoming update

As seen in the Worldwide Developer Conference keynote presentation of a week ago, and following the release of the "Developers" promotional video, Apple has posted the Yosemite quick-tour video to YouTube and other video outlets. The one-minute spot flies through some of the visual changes offered in the forthcoming OS X update, including a flattened dock, more iOS-like icons, a redefined "green button" in the upper left corner of Finder windows that now toggles full-screen, and sneak peeks of the more-polished Mail, Messages and Calendar.

Comparison of Yosemite dock to Mavericks
Comparison of Yosemite dock to Mavericks

Eschewing the usual interview snippets with designer Sir Jonathan Ive or software SVP Craig Federighi, the video goes for a fly-through approach that whizzes the viewer through the most important visual concepts of the updated OS. "We reconsidered every element of the Mac interface, large and small," reads the note provided by Apple that accompanies the YouTube video. "The result is something that feels fresh, but still inherently familiar. Completely new, yet completely Mac."

At the WWDC presentation, Federighi introduced the new look by showcasing the original OS X visual design language, known as "Aqua," which has been smoothed, refined and otherwise tweaked into the modern look of OS X that has continuously evolved to the point of the latest current release, Mavericks. Under a unified software development team, ideas continues to be swapped between iOS and OS X, and the flatter, more minimalist design aesthetic of Ive's iOS 7 revamp begins to show its influence more prominently in OS X Yosemite.

New 'traffic lights' in Yosemite

A handful of apps are glimpsed in the video as well, showcasing experience that both demonstrate the similarities and differences to iOS. Yosemite's greater emphasis on translucency to give users a sense of place as they scroll is shown off, the more-functional nature of Notifications Center (borrowed extensively from iOS 7 and 8's "Today" view) and the redesigned Maps, Calendar and Messages (all sporting looks distinctly designed for the Mac) are seen briefly. OS X Yosemite is expected to arrive sometime this fall, but the company is planning on opening up a public beta program that is taking signups now and will begin later this summer.

by MacNN Staff



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