updated 11:57 am EDT, Fri May 30, 2014
Possible June, July launch touted for launch as part of Prime subscription
Amazon's rumored music streaming service could be launching sometime this June or July, though it may have issues competing with Spotify, Beats Music, and other competitors, according to a report. Rather than aiming to provide a wide selection of music, including newer titles, it is rumored Amazon will offer a restricted catalog, using songs and albums that are six months old or order.
Music industry sources of BuzzFeed claim the music service will provide a "potluck" of songs licensed at a discount. The content problem is also compounded by reports that Amazon has reached agreements with two out of the three major record labels, Sony Music Entertainment and Warner Music Group, as well as independents, but it is unclear if it has managed to do the same with Universal Music Group.
Amazon CEO Jeff Bezos
While it could lack in content, the service is believed to work across multiple devices, including the Fire TV, and will allow users to not only search for and play songs as many times as wanted, with the possibility of some offline capability as well. While other streaming services offer advertising or some subscription component, Amazon will apparently roll its offering into the existing Prime subscription, alongside its existing Prime Instant Video, Kindle Lending Library and free shipping benefits.
Amazon recently increased the price of Prime in the United States from $79 to $99, a move believed to have been triggered by the music service's creation. The retailer allegedly proposed a $30 million pool for song licensing, with a split of $25 million to major labels and $5 million to independents.