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Beats iOS app updated; annual subscription price drops to $100

updated 08:20 pm EDT, Wed May 28, 2014

Trial period extended to 14 days, bug fixes featured in latest version

On the heels of Apple CEO Tim Cook describing the Beats Music service as an example of "subscription done right," the app for iOS has been updated to extend the trial period to 14 days, and version 2.1.0 now offers a yearly subscription at a discount -- possibly reinforcing Cook's pledge that the service will continue to operate as before, at least for the foreseeable future.

In addition, Cook had earlier promised that the Beats Music app for Android and Windows Phone will be continued on those platforms, saying "it's all about the music" by way of explanation. In the case of most previous acquisitions, Apple has tended to discontinue versions for other platforms. Through the acquisition, Beats Music will become Apple's first-ever applications for the two rival platforms.

In addition to the longer trial period, the price of the annual subscription has dropped from $120 to $100 per year. It's unclear if the move is meant to reassure subscribers that the service will be continuing as is, or if Apple is bringing the price in line with what it intends to charge for an annual subscription when Beats is absorbed into a future iTunes-branded service. In either case, Cook's praise for the Beats Music model makes it likely that even if a rebranding happened, users of the existing service would find a familiar interface.

by MacNN Staff





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