updated 09:06 am EDT, Fri May 23, 2014
Threshold usually set at $50
Today through May 29, Apple is instituting free shipping on all orders at the US version of the online Apple store. The discount is part of a Father's Day promotion, even though the holiday itself doesn't arrive until June 15. Apple normally offers free shipping only on orders over $50.
The company is otherwise taking the same approach it did last year, simply promoting the latest iPad products as gift ideas. Apple is generally conservative when it comes to discounts; even during its Christmas sales, it makes relatively small cuts, leaving deeper ones largely to third-party vendors.