toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

Google beats Apple in Millward Brown's global brand value rankings

updated 11:58 am EDT, Wed May 21, 2014

Google Glass, partnerships among cited reasons

Google has replaced Apple as the world's top brand, according to market research firm Millward Brown. In the company's latest annual Top BrandZ report, Google's brand value surged 40 percent to $158.84 billion. "Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," writes Benoit Tranzer, the head of Millward Brown France. "All these activities send a very strong signal to consumers about the essence of Google."

Prior to 2014, Apple held the top spot on the BrandZ chart for three years in a row; this year it dipped 20 percent to $147.88 billion. It's followed in rankings by IBM ($107.54 billion), Microsoft ($90.19 billion), and McDonald's ($85.71 billion). Microsoft, notably, rose 29 percent, while IBM slipped 4 percent.

Millward Brown calculates brand value by weighing financial success versus popular perception. Apple, Google, and Microsoft have all come under fire in the past year for privacy issues, particularly their collaboration in some instances with spying by the US National Security Agency.




by MacNN Staff

toggle

Comments

  1. Hillbilly Geek

    Fresh-Faced Recruit

    Joined: 08-22-06

    Of course, they used Google for their research.... ;-/

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented