updated 06:23 pm EDT, Thu May 15, 2014
Magazine style ads to appeal to text-based advertisors, websites
Google announced today that it is bringing a new type of ad to AdSense that plays to a better design for customers who use the service, but have so far distanced themselves from text-based ads. The magazine ads are an effort by Google to make text ads more appealing to AdSense users, who have set their preferences to display-only ads for design considerations.
AdSense's new magazine ads have been designed to reflect the characteristics of ads found in polished print magazines, where the overall look and page placement count. By offering a new approach to text-based ads, Google hopes to create an increase in competition "while maintaining a design aesthetic suitable for display." However, that may not translate into competition that someone using Google's service may see. It merely opens up the market for more advertisers to bid for position, which may or may not mean more money for Google at the same time.
By the display proof that Google provides, the ads look to have a symmetry to them -- providing a much more attractive design than their typical text ads would. The company recently cleaned up the appearance of text ads at the beginning of May to give them a more consistent appearance and color scheme. The change in design was also done in an attempt to make ads easier to read, helped by the font being changed to the same one used in Android.
"This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads," says AdSense software engineer Yuheng Kuang.
Google recommends that AdSense users run both display-only and text based ads, but this change will give text advertisers better ground for competition. Magazine-style ads will be automatically setup according to today's post, leaving customers with display-only ads to disable them if they wish. For the time being, the ads will still show up in the review center as the text from the advertiser, not the magazine ad.