updated 01:17 pm EDT, Wed May 7, 2014
May be small step towards holding grip in educational tablet market
Apple has quietly extended the amount of coverage included in AppleCare+ plans for schools buying iPads. At the company's educational institution stores, the checkout process for an iPad offers the ability to pick up an AppleCare+ warranty for $99. While the price has remained unchanged, the amount of included coverage has grown from two to three years.
The improvement doesn't apply to students or faculty buying iPads for personal use. Apple is presumably trying to increase the appeal of the iPad to schools wanting tablets in bulk, since they upgrade less frequently yet have a higher risk of hardware breaking.
The company currently owns over 95 percent of the American educational tablet market. It may be worried about the long-term encroachment of Android- and Windows-based tablets, which in some regards are still catching up in features and app selection, but may offer advantages like price or wider compatibility.