updated 01:54 pm EDT, Wed May 7, 2014
Executive spent 18 years at Apple
Apple's long-time VP of worldwide corporate communications -- Katie Cotton -- is retiring, the company confirms. Cotton has worked at Apple for some 18 years; company spokesman Steve Dowling explains that she "has wanted to spend time with her children for some time now." Cotton herself says that the departure is "hard" for her, since "Apple is a part of my heart and soul."
While in her VP role, Cotton has served as an intermediary for CEOs Steve Jobs and Tim Cook, and controlled public perception through the information Apple disseminates. The company is notoriously careful about its statements and press releases, often refraining from comment in instances where other companies speak up. It is also extremely hesitant about sharing review units, preferring to give them to a handful of prominent reviewers known to favor Apple products.
Cotton's retirement could precipitate a change in some of these practices. Apple's senior VP of worldwide product marketing, Phil Schiller, is still in place however, and Cook himself exercises control over Apple's messages.