toggle

AAPL Stock: 110.83 ( -1.93 )

Printed from http://www.macnn.com

Google close to revealing 'Android Silver,' heavily curated Android

updated 06:39 pm EDT, Tue April 29, 2014

New move to exercise greater control over ecosystem, prune down bloat

Sources have popped up confirming an ongoing "Android Silver" project by Google. Going forward, the search engine will offer high end "silver" phones with a "pure" version of Android. The Nexus branding is reportedly going to end, with Google reportedly launching the new brand with a major promotional campaign.

Google is hoping to clean up Android's reputation, reduce third-party modifications to the OS on its phones, and retain tighter control over the operating system, akin to Apple's control over the iOS. Likely onboard with the effort are LG and Motorola. Samsung seems unlikely to participate, given its heavily-forked version of Android used in its handsets.

Google is said to be spending as much as $1 billion to entice phone manufacturers to build devices for the program. High-end devices are likely to be the first to launch, in the US and other developed markets that can handle the higher prices associated with them.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented