updated 01:19 pm EDT, Thu April 24, 2014
Proceeds to go to RFK Center for Justice and Human Rights
Apple CEO Tim Cook is now auctioning off a lunch date via the website Charitybuzz. The auction runs today through May 13th, and has a $100,000 target, with the proceeds due to go to the RFK Center for Justice and Human Rights. The RFK Center is involved in field activities around the world, as well as awards and educational programs.
The winner of the auction will have an hour with Cook at Apple's Cupertino headquarters. The person will also be able to bring a guest, but any travel costs for getting to Cupertino aren't being covered.
The auction is likely to exceed its target. Last year Cook held an auction for a coffee date, and the final bid closed at $610,000, even though the goal was $50,000. The name of the winner was kept anonymous.