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Apple Q2 numbers show lower iPad revenue, growth in China and Japan

updated 05:30 pm EDT, Wed April 23, 2014

Retail revenues virtually flat

As a part of announcing its second-quarter results, Apple has also posted a detailed breakdown (PDF), exposing further facts. They reveal, for instance, that Apple's iPad revenues dropped 16.4 percent year-over-year, shifting from roughly $8.7 billion to $7.6 billion. The company has typically seen continuous growth for the iPad, but units fell from just under 19.5 million to 16.3 million. Cook later clarified that inventory changes made the drop seem much more dramatic than it actually was in terms of end-user sales.

On the other hand, iPhone revenues were up 14 percent to $26 billion, while the Mac rose one percent to $5.5 billion. The company's iPod revenues continued their terminal decline, sliding 52 percent from a year ago, from $973 million to $461 million. Sales of iPod units -- likewise unmentioned in Apple's main press release -- fell from six million to 2.8 million. Apple's iTunes/software/service revenue increased 11 percent to $4.6 million; accessory sales inched ahead three percent to $1.4 million.

In terms of operating segments, revenues from the Americas grew two percent to $14.3 billion, while Europe advanced four percent to $10.2 billion. The strongest growth was in Japan and greater China (including Hong Kong and Taiwan), which separately rose 26 and 13 percent to $4 billion and $9.3 billion, respectively. The rest of the Asia-Pacific region fell 17 percent to $2.6 billion. Global retail revenues remained largely flat at approximately $5.2 billion.

by MacNN Staff



  1. Marook

    Forum Regular

    Joined: 05-05-99

    What a wrong headline!
    How can there be LOSS in REVENUE?? There were a LOWER iPad revenue..

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    You're right. I'll fix that. Thanks.

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