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Leaked Apple video promotes design of Campus 2 building

updated 04:27 pm EDT, Mon April 21, 2014

Shows brief glimpse of interior design

A newly-leaked video -- strongly believed to have been produced by Apple -- promotes the design of Apple's upcoming Campus 2 building in Cupertino. The clip (below) features interviews with key members of the project, such as architects and arborists, as well as shots of lead Apple designer Jonathan Ive, and archival footage of company co-founder Steve Jobs. Jobs' presentation to the Cupertino city council about the building was one of his last public appearances.

Significantly, the video claims that the building will have no net increase in greenhouse gas emissions, and that Apple is "bringing California back" by making most of the campus green space and sowing plants that are native to the California climate, instead of imported varieties. The video also offers an early glimpse at
Apple's plans for interior workspaces, which have otherwise flown under the radar.

About the source of the video, the leaker, "Unofficially Apple," claims simply that Apple "never got round to uploading [it] onto YouTube." Timing may have been an issue, since at one point Apple was forced to delay Campus 2's completion until 2016.




by MacNN Staff

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Comments

  1. prl99

    Dedicated MacNNer

    Joined: 03-24-09

    I like the presentation and I like what I see. For those who said all the trees were destroyed, this presentation shows that they weren't.

  1. Jeronimo2000

    Forum Regular

    Joined: 08-20-01

    For an official Apple PR video to be put on YouTube or on apple.com, it doesn't have the usual high production standards. Yes, the usual titles and the background music and the whole structure are the same as ever, but I am pretty convinced that this was never meant to face the public (so I call bullshit to the bit about Apple "never got round to uploading [it] onto YouTube.") and was merely done for internal use, to be shown to employees at meetings etc.

  1. carloblackmore

    Fresh-Faced Recruit

    Joined: 12-28-05

    Wow, it just hit me how long it has been since I've heard Steve Job's voice with its unique passion. :-[

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