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Internet advertising eclipses television ad spending for first time

updated 03:07 pm EDT, Fri April 11, 2014

Internet ads exceeded TV dollars by $2.7 billion in 2013

US Internet advertising revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast television advertising revenues of $40.1 billion. The full-year results mark the first time that Internet ad spending has eclipsed television commercial sales. Of particular note is mobile advertising -- for the third year in a row, mobile achieved triple-digit growth year-over-year, rising to $7.1 billion during 2013, a 110 percent boost from the prior year total of $3.4 billion.

Digital video, a component of display-related advertising, brought in $2.8 billion in full year 2013, up 19 percent over revenues of $2.3 billion in 2012. As a result, it also increased its share to become the fourth largest format, directly behind mobile. Display-related advertising revenues in 2013 totaled $12.8 billion, or 30 percent of the year's revenues -- a rise of seven percent over $12 billion in 2012.

Price Waterhouse Cooper partner David Silverman said of the mobile results that "triple-digit advertising revenue growth from mobile devices contrasted the more tepid eight percent growth from traditional computer screens. This is simply a reflection of the change in how and where consumers are viewing their information."

The source of the data is the Interactive Advertising Bureau. The IAB is comprised of more than 600 media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The $40.1 billion from the television broadcast industry includes national network, syndication, and spot television, but does not include local market sales.

by MacNN Staff



  1. JackWebb

    Fresh-Faced Recruit

    Joined: 08-31-07

    Where's the beef! Am I showing my age? I can remember TV commercials from 30 years ago but I can't remember a single mobile ad. I know they are there. I don't think I've ever read them and if I have I have no idea what they were advertising. I do sometimes read the ads here on MacNN assuming they aren't those keyword ads like double underlined 'industry'.

  1. Mike Wuerthele

    Managing Editor

    Joined: 07-19-12

    There's a reason I picked Clara's ad, Jack. :D

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