updated 01:09 pm EDT, Thu March 27, 2014
Tool aimed at non-developers
Apps created with PencilCase emerge in Objective-C; users can also choose to wrap HTML5 apps as native apps. For publishing purposes PencilCase incorporates a feature called AppDrop, which lets organizations setup and distribute apps through a private app store, including categories and highlighted titles. AppDrop requires a $299 annual Apple Enterprise license.
PencilCase as a whole is expected to debut later this year. It can be pre-ordered for $119; special professional and corporate tiers are also in effect.