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NY Times pulls iPad Air ad due to juxtaposition with Flight 370 story

updated 10:59 am EDT, Tue March 25, 2014

Apple, Times still deciding when and where to return banner

Apple and the New York Times mutually agreed to pull an iPad Air ad from the Times' website yesterday after an unfortunate headline pairing, according to Advertising Age. The ad is another take on Apple's Your Verse campaign, and features a still of a scuba diver using an iPad, with the slogan "See the unique ways people are using iPad around the world." On Tuesday, though, that ad was paired alongside a headline reading "Malaysia Says Jet Went Down in Ocean."

The ad appears to have been pulled after people started highlighting the pairing on Twitter. "It was an unfortunate coincidence that this particular creative ran adjacent to that particular article. The ad was taken down by mutual agreement and we are still determining a resolution regarding placing the ad again," a Times spokeswoman says.

by MacNN Staff



  1. prl99

    Mac Enthusiast

    Joined: 03-24-09

    Deliberate or accidental? Nothing on the front page of a global newspaper is accidental. The front page is usually the last page to be cleared for printing, whether it's on paper or the web. This could be pure stupidity on the part of the person clearing the website for viewing but it's too much of a coincidence that the NYT reams Apple on everything then they put their ad on top of the airliner crash/disappearance. I think it was a deliberate action meant to slam Apple again. If it was accidental, I would fire the web manager.

  1. mytdave

    Fresh-Faced Recruit

    Joined: 08-16-00

    Where's the editor? Further proof that "journalism" no longer exists. Didn't anyone think, hmmm, maybe putting this ad along side an ocean plane crash article might not be the best idea?

  1. elroth

    Junior Member

    Joined: 07-05-06

    Apple paid for a top-of-the-front-page ad, and that's what they got.

    Maybe somebody should have noticed, but they don't generally hire people just to check whether the toilet paper ad next to the news story about a sewage spill is appropriate. The advertiser pays for the page and the placing ahead of time, and nobody knows what the news will be that day.

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