updated 10:59 am EDT, Tue March 25, 2014
Apple, Times still deciding when and where to return banner
Apple and the New York Times mutually agreed to pull an iPad Air ad from the Times' website yesterday after an unfortunate headline pairing, according to Advertising Age. The ad is another take on Apple's Your Verse campaign, and features a still of a scuba diver using an iPad, with the slogan "See the unique ways people are using iPad around the world." On Tuesday, though, that ad was paired alongside a headline reading "Malaysia Says Jet Went Down in Ocean."
The ad appears to have been pulled after people started highlighting the pairing on Twitter. "It was an unfortunate coincidence that this particular creative ran adjacent to that particular article. The ad was taken down by mutual agreement and we are still determining a resolution regarding placing the ad again," a Times spokeswoman says.