toggle

AAPL Stock: 122.75 ( -0.63 )

Printed from http://www.macnn.com

NBA team uses iBeacons to push seat upgrades

updated 12:59 pm EDT, Fri March 21, 2014

Low Bluetooth use may hurt practicallity of tech

The Golden State Warriors have become the first NBA team to deploy Apple's iBeacon technology at their stadium, the Oracle Arena, according to Bloomberg. At a recent game, some people who bought cheaper tickets received notifications on their phones, asking them if they wanted to pay extra to upgrade. Several dozen iBeacons have been installed by a company called Sonic Notify.

Other major US sports leagues have already dipped their toes into iBeacons. The MLB was the first, and is now in the process of outfitting 20 baseball stadiums with the technology. In February, a temporary iBeacon network was set up in New York City for the NFL's Super Bowl.

Sonic Notify itself, though, suggests that iBeacons may have just a small impact in venues like the Oracle Arena. Visitors must not only have a phone with Bluetooth Low Energy support, but keep Bluetooth on; the firm estimates that under 30 percent of people with Bluetooth LE on their phone leave Bluetooth going. Warriors fans must moreover have the team's app installed, and luck into attending a game that isn't sold out. The team's senior digital director notes that there are rarely more than 50 extra tickets available per game.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented