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First-ever Apple reseller to close on March 30

updated 09:41 am EDT, Thu March 20, 2014

Encroachment of Apple Stores may to be blame

The world's first Apple reseller, Minneapolis' FirstTech, will be closing down both of its locations on March 30, reports say. Although it first began its life as Team Electronics in 1941, selling more general products, it started carrying Apple products in 1977 and then switched into its current specialization. The second outlet opened just last year in a bid to pick up sales in an area outside of the reach of Apple Stores.

Apple's own chain is believed to be at least partly responsible for FirstTech's failure. There are now five nearby Apple Stores, and on top of that FirstTech has had to compete with big-box retailers and online vendors. In 2013, the company tried to reduce its dependence on Apple products by selling educational offerings, like digital whiteboards, and putting more emphasis on its consulting and repair services.

Seventy-five people are losing their jobs as a result of the closure. Many other resellers have also come under pressure in recent years, as Apple retail is now thoroughly entrenched in the US and continuously expanding internationally. There are over 420 Apple Stores worldwide.

by MacNN Staff



  1. FastiBook

    Fresh-Faced Recruit

    Joined: 02-17-05

    A local reseller here closed back in october, citing decreased sales volume and decreased revenue from repairs. The closest apple store used to be 3/4 of the way to new york city, now there are several apple stores, including willow grove, center city philadelphia, and princeton. Another reseller that was competition seems to be doing fine, however.

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