updated 05:02 pm EDT, Tue March 18, 2014
Book claims declining Apple culture
Yukari Iwatani Kane's book Haunted Empire: Apple After Steve Jobs is "nonsense," claims Apple CEO Tim Cook. "This nonsense belongs with some of the other books I've read about Apple," he says in a statement to CNBC. "It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future."
The book -- which is being sold on Apple's iBookstore, among other places -- contends that Apple's corporate culture has been in decline since the death of co-founder Steve Jobs in October 2011, and that workers are starting to leave for Google or various startups. Kane argues in fact that the company is invested in putting on a facade, puffing up its own products and attacking the competition in ways that no longer ring true.
Although the book has been controversial, Kane is a former Wall Street Journal reporter and the title is based on some 200 interviews, including current and former Apple executives. Many analysts and critics have also regularly wondered if Apple can maintain momentum without Jobs, sometimes pointing out that the company hasn't released any revolutionary products since the iPad in 2010.