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Briefly: YouTube iOS app updated, Steve Jobs remembered

updated 09:10 pm EDT, Mon March 17, 2014

YouTube for iOS hits version 2.5, adds playlist and comment features

Google has updated its YouTube iOS app for the iPhone and iPad (free) to version 2.5, which brings the ability to share and like playlists of videos and access one's own favorites playlists from the built-in guide. Previously, users could only share videos rather than collections of videos. Also added to the iOS app is the ability to reply to comments, see if a comment was shared privately or publicly, and delete one's own comments.

Former Apple marketing VP remember Jobs, talks marketing

A video of an interview with former Apple VP of Marketing Allison Johnson as part of Behance's 99U conference held in September of last year shares her memories of Steve Jobs and how Apple marked its products during her time with the company. Johnson described Jobs as being "passionate about" the product presentations he was known for, and that he "really, really enjoyed" doing them -- but was firm that products should only be unveiled to consumers when they were ready for release rather than as "beta hardware."

While Johnson allowed that Google's approach that embraces the "long term beta" concept, such as with its Google Glass wearable device, had value as well in terms of getting feedback from early adopters -- but said Apple would "never, ever, ever" take a similar approach. She discussed Apple's approach to "selling," differentiating the company's preferred marketing strategy of just educating potential customers on what the device does and how it will improve their lives rather than a more "hard sell" approach of throwing impressive-sounding technologies around or deliberately generating hype.

Johnson also mentioned two different occasions where Jobs was seen to cry in her presence: once when he was approving previously-unpublished photos of the Beatles to use in the ad campaign announcing their arrival at the iTunes Store, a project she said was "extremely important" to Jobs, and he was crying because he had accomplished a long-time goal. On another occasion, he was upset over the press reports regarding the much-ballyhooed but ultimately minor "Antennagate" problem that affected the iPhone 4 (later found to be blown out of proportion -- Apple issued free cases but did not modify the "external antenna" design significantly -- and worried that the public's perception of Apple as a company that cares about quality would change. The complete interview is seen below.

by MacNN Staff



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